Sterling Sports Management, LLC had its genesis within a highly regarded law firm in Columbus, Ohio which began representing professional athletes from various sports in the late 1990’s. As the number of athlete clients grew, it provided the opportunity to establish a separate sports management agency that would be managed by lawyers but could offer a full array of services that were designed to meet the unique needs of its athlete clients.
Today, Sterling Sports enjoys the reputation as one of the very best sports agencies in the world. We have one of the largest golf practices in the world and includes clients who have won more than 188 worldwide wins including 18 majors. Sterling’s growing baseball and football divisions include starters on many major league teams.
Our primary goal is to build and manage the brand and business of each client with a view to their long-term prosperity. The following sampling of services are provided with that in mind: negotiation, review and drafting of contracts, arranging endorsement agreements and public appearances, establishing & executing public relations strategies, arranging charity affiliations, media coordination and promotion, design and execution of corporate events, travel services and introductions to reputable and proven financial advisers, accountants and other professionals.
Knowledge, integrity and responsiveness are the hallmarks of Sterling Sports. But, the thing that truly distinguishes us is the level of professionalism of our people. Our agents are professionals who may well be the most qualified in their fields. After all, our athletes are among the best in their respective sports. They should expect their agent to be just as qualified in their field.
Jeff founded Sterling Sports Management in 1997 when it became clear that representing professional athletes was becoming an ever-increasing part of his legal practice. In addition to his business law experience, Sterling’s clients benefit from the broad and valuable set of skills Jeff obtained from his earlier experience as a successful entrepreneur.
Jeff serves his sports and entertainment clients in areas such as contract negotiation, marketing, and public relations. In addition, the strength of his relationship building skills has helped him secure hundreds of sponsorship and endorsement opportunities for the firm’s athletes. Jeff is also known for being innovative and thinking “out-of-the-box” to bring non-traditional companies and brands into the sports sponsorship arena.
Jeff received his Bachelor of Arts degree in History from The Ohio State University and his Juris Doctor from Capital University. Jeff is married with 3 children and is active in his community in many ways including coaching youth soccer, advising the Young Life Campaign and serving at his church.
Joe came to Sterling Sports Management in 2006, after a successful 9-year run as Vice-President of Stronghold Athletic Management. Prior to becoming an agent, Joe was a decorated television and radio sports reporter and executive producer. Joe won two Emmy awards for reporting excellence as well as a “National Reporter of the Year” award from the Associated Press.
Joe runs Sterling’s baseball division and his responsibilities include contract negotiation, marketing, public relations and recruiting.
Joe played collegiate baseball at Ball State University and received his Bachelor’s degree from the University of Cincinnati in 1991. Joe has also coached high school baseball at his alma mater, Reynoldsburg, near Columbus, Ohio and also scouted for the Florida Marlins.
Joe currently lives in Cincinnati, Ohio, along with his wife Emily and children Caitlin and Lindsey. Joe is a member of St. Anne’s Episcopal Church where he has served as Senior Warden, Chair of the Search Committee and Fellowship and Recreation Director.
Justin focuses and consults on all things football for Sterling’s football practice. Justin’s understanding of the NFL’s financial model, salary cap and player contract provisions under the Collective Bargaining Agreement stems from his experience working as a salary cap administrator in the National Football League. Justin has published various literary works on the financial structure of the NFL and the player compensation model that governs all player contracts. This understanding helps Sterling maximize its clients’ earnings potential.
Justin relies on the relationships he formed while working in the National Football League to equip Sterling Sports with the professional connections and information necessary to benefit Sterling’s football clients on and off the field. He believes hard work, personal relationships and uncompromising integrity is the key to succeeding in any industry. In the community, Justin is involved with the Columbus Bar Association’s Sports Law Committee and Hope For The Warriors. In his free time, Justin enjoys visiting his family, traveling, running, skiing and spending time with his wife Bryn, their daughter Emmerson, and their dog Bailey.
Jason Childers joins Sterling Sports Management after a 13-year professional playing career. After graduating from Westside high school in Augusta, Ga, Jason Attended, and graduated from South Georgia junior college, in Douglas, Ga. There, he was an all-region pitcher, and named to the state all-tournament team. Then, Jason went to Kennesaw State University, where he became the South Atlantic Region pitcher-of-the-year, and first team All-American in 1996. That season Jason went 12-0 on the mound, including a complete game shutout in the NCAA Div II national championship game. After the 1997 season, Jason began his professional career with the Milwaukee Brewers. He was with the Brewers organization for over six years before spending time in the Montreal Expos, Atlanta Braves, Chicago White Sox, and Tampa Bay Rays organizations. Jason led the Midwest league in ERA and made multiple All-Star teams in the minor leagues.
In 2006, Jason made his Major League debut on opening day in Baltimore with the Tampa Bay Rays. He also has experience playing multiple seasons in winter ball in Mexico, and Puerto Rico. In 2009, Jason was a member of Team USA and played in Europe in the IBFA Baseball World Cup. USA won the gold medal by defeating Cuba in the championship game 10-6.
Jason is married to Stephanie, and they have twin daughters, Kylie, and Laney. They are members of the First Presbyterian Church in Douglas, Georgia.
Ayla joined Sterling Sports Management in 2018 with a background in public relations and tournament management. As an Account Executive and Player Agent for Sterling, Ayla assists her LPGA clients with public relations, social media management, marketing, travel management and contract negotiation.
Prior to joining Sterling, Ayla worked with HNS Sports Group as an Account Manager for professional, corporate and charity golf events including the Memorial Tournament. More recently, she worked with Wheels Up as a Training Director for their Member Services team. Ayla received her Bachelor of Arts degree in Strategic Communication and Professional Writing from The Ohio State University.
Ayla lives in Columbus, OH with her husband, Colin, and daughter, Liza. Ayla is a volunteer leader with YoungLife, and Colin coaches high school soccer. Together they enjoy traveling, spending time outside, playing board games, and supporting the Columbus Crew.
Pat brings 24-years in the revenue side of broadcasting and network sports sponsorships to Sterling Sports as well as sports administration and technology.
A lifelong love of learning led him to earn multiple bachelor’s degrees from The Ohio State University and a passion for justice and small business advocacy drove him to earn his Juris Doctor from Capital University Law School while attending part-time in the evenings. The son of two educators — one a superintendent and one among the nation’s very first special education teachers — principles of compassion, advocacy, and integrity are in his DNA.
Pat enjoys golf, any kind of live theatre, backpacking on the Appalachian Trail, and playing ice hockey. However, he says his wife of 33 years and their two adult children, along with two spoiled Golden Retrievers are the best parts of his life.
Sport management involves any combination of skills related to planning, organizing, directing, controlling, budgeting, leading, and evaluating within the context of an organization or department whose primary product or service is related to sport or physical activity (DeSensi, Kelley, Blanton and Beitel, 2003).How many points are needed for sports management? ›
To be considered for this qualification, applicants must have an Admission Point Score (APS) of at least 24. A score of 18 is required for the National Diploma (Extended Curriculum). Assessment procedures: Applicants with a final APS of 24 and more will be admitted to the programme.What is the Sport Management and why is this important? ›
Sport management is the field of business that focuses directly on sports and recreation. Many different subjects are incorporated into sport management such as administration, finance, law and ethics. A degree in sport management can lead to career opportunities in the world of sports and recreation.What do sport management companies do? ›
Sports managers, such as PR managers and social media managers, handle the promotion and marketing of individual athletes or teams and professional sports organisations. Team managers are the spokesperson for the team and might make public appearances or interviews with the media to represent the team.What are the types of sports management? ›
- Athletic director.
- Facilities manager.
- Guest relations specialist.
- Promotions manager.
- Sales manager.
- Special events coordinator.
The 3-year Diploma in Sport Management has a scientific and practical approach, preparing you for various careers in the field of sport, recreation and movement development. The programme combines sport science, management and coaching subjects.Which subject is best for sports management? ›
- Sports law.
- Sports history.
- Sport marketing.
- Sport event management.
- Sport facility management.
- Ethical and legal issues in sport.
- Sports Law Program. ESBS - European Sport Business School. Featured. Valencia. ...
- Título de experto in International Sports Law Practice. ESADE Business School. Featured. ...
- FOOTBALL MARKETING & MANAGEMENT ONLINE COURSE. Sports Business Institute (SBI) Barcelona. ...
- Short Course in Sports Management. European School of Economics. London.
Be ready to compete:The field of sports management equips professionals with the skills and knowledge necessary to support sport marketing agencies, intercollegiate athletic departments, professional sports organizations, sports equipment manufacturers and many more operations throughout the vast sports industry.What are the 4 functions of sport management? ›
- HR Responsibilities. At the professional level, the sports manager is responsible for hiring and firing athletes. ...
- Management Duties. The sports manager performs management duties at a number of different levels. ...
- The Business of Sports Management. ...
- Marketing and Promotions. ...
- Miscellaneous Duties.
Sports managers have to have experience in leadership, business, communications and athletics. They have to be adept at working with teams and individuals. They are managers, coaches and mentors. Sports management grads do not usually just graduate and jump into managing the hottest teams in the country.Who are the top 3 sports marketing agencies? ›
- Independent Sports and Entertainment (ISE) ...
- Excel Sports Management. ...
- Athletes First. ...
- Gestifute. ...
- ICM Stellar Sports. ...
- Roc Nation Sports. ...
- Boras Corporation. ...
- Moburst. With a number of offices across the globe, Moburst is one of the leading names in marketing, specifically influencer marketing.
Sports management is a good option for degree-seeking students who would someday like to take charge of the business aspect of overseeing a sports team or organization. Needless to say, it is recommended for those with an interest in careers that combine business management with athletics seamlessly.Is sport management a career? ›
Sports management is a growing field that offers a broad range of positions for degree seekers who want to be part of the billion dollar industry. If you're looking to get into a career in this field, becoming a sports management major will prepare you for a professional role in sports management.What questions are asked in a sports interview? ›
General interview questions
What do you believe to be one of your weaknesses and what are you doing to improve it? Do you have any hobbies or interests outside of sports? Which strengths do you believe you have that make you a great athlete? Which sport is your favorite to play and why?
The sports industry is a booming business that generates billions of dollars each year. Many sports-related careers offer high salaries and long-term job security. Popular careers in sports include athletic director, trainer, and sports data analyst.Why do we study sports? ›
Sport enhances social and cultural life by bringing together individuals and communities. Sports can help to overcome difference and encourages dialogue, and thereby helps to break down prejudice, stereotypes, cultural differences, ignorance, intolerance and discrimination (COE, 2017).What are the 3 types of sports? ›
The different types of sports categories are: Individual Sports. Partner Sports. Team Sports.What are the 5 categories of sports? ›
- Primarily physical (e.g. rugby, athletics)
- Primarily mind (e.g. chess, go)
- Primarily motorized (e.g. car racing, powerboating)
- Primarily coordination (e.g. billiards)
- Primarily animal-supported (e.g. equestrian)
Among achievement sports the following categories can be distinguished: target, display, strength and endurance. This division is based on the environment where the sport is performed, e.g. stadium sports, court games, water sports, etc.
Just like with the hard sciences, mathematics courses are often required for an undergraduate degree, including sports management. This means students can end up taking several semesters of algebra, geometry or statistics.How do I start sports management? ›
Getting started in sports management generally means earning a degree that prepares students for the unique demands of the industry. Many careers in this field benefit from a program such as the Maryville University online Bachelor of Science in Sport Business Management.Does sports management have a future? ›
A sports management degree offers exciting and satisfying career opportunities. To help students successfully innovate, ideate and succeed, they must be well acquainted with a wide-ranging understanding of the sports industry's multi-pronged worth.Which country is best for sports management? ›
- Sports Management in USA.
- Sports Management in Spain.
- Sports Management in Canada.
- Sports Management in Switzerland.
- Sports Management in UK.
- Sports Management in Germany.
- Sports Management in Cyprus.
Courses in a Sports Management Major
Specific courses might include business administration, economics, accounting, sports program organization, budgeting, finance, statistics, management, marketing, communications and promotion.
Sports management is both art and science. Because of the reason that it requires both creativity as well as personal skills, practical knowledge and practice.Which sports certificate is best? ›
- Graduate Certificate in Sports Analytics and Management. ...
- Online Certificate in Esports Management. ...
- Executive Program in e-Sports Management. ...
- Graduate Certificate in Sport and Event Marketing. ...
- Graduate Certificate in Sports Journalism. ...
- Graduate Certificate in Sports Business Management.
10 careers in sports management
- Talent scout. ...
- Sports consultant. ...
- Sports centre manager. ...
- Marketing coordinator. ...
- Events coordinator. ...
- Sports analyst. ...
- Public relations manager.
ernment, regulatory regimes, strategy, organizational structure, human resource management, organizational culture, governance, and performance management. Each of these unique attributes is briefly explained together with a focus on their implications for managing sport.What are the 5 principles of sports training? ›
Training means engaging in activity to improve performance and/or fitness; this is best accomplished by understanding general sports training principles: overload, reversibility, progression, individualization, periodization, and specificity.
man·age·ment ˈma-nij-mənt. : the act or art of managing : the conducting or supervising of something (such as a business) Business improved under the management of new owners. : judicious use of means to accomplish an end.What math is required for sports management? ›
Math Courses: Algebra, Calculus, Computer Science, Logic, Statistics. Natural Sciences Courses: Astronomy, Biology, Chemistry, Environmental Science, Physics.What are the 4 P's of sports marketing? ›
The four P's are product, price, place, and promotion. Each sports organization is going to utilize a different combination of these four P's. They'll each have a different product, a different price, a different place, and different promotions to attract any given target segment.Which is the best sports company? ›
- Nike. Nike is known as the biggest sports brand in the world. ...
- Adidas. Founded in 1949 as a European sports shoe brand, Adidas has been a staple of international sports for years, especially European Football (soccer). ...
- Puma. Puma has had a resurgence in recent years. ...
- Under Armour. ...
- Reebok. ...
- New Balance. ...
- Jordan. ...
To simply put it, there are types of sports marketing: Marketing sports as a product, marketing through the promotion of sports, and grassroots marketing. There are many ways people consume sports, hence, sports marketing can take on many forms.Is there money in sports management? ›
There are many well-paying jobs in sports management for professionals with a wide range of skills. You can create fruitful careers in education and communications with a sports management degree too. For example, athletic directors in higher education earn an average salary of $119,592 according to salary.com.What is the best career in sports? ›
- Athletic director.
- General manager.
- Sports marketer.
- Physical therapist.
- Sports psychologist.
- Sports physician.
This is a degree that comes with a wealth of career options. Gyms and other exercise facilities are rapidly becoming more popular, so there is a growing demand for experts in the field. Many Sports Science graduates become coaches, psychologists, agents, personal trainers or sports government workers.Do sports managers travel a lot? ›
As an agent, you may work for more than one player in any number of states, so you'll likely spend a lot of time travelling to meet with your clients and representatives from the leagues they play in.What do you learn in intro to Sports Management? ›
Topics may cover sports within our culture, sports enterprise, communication, public relations and use of social media. Sport event themes will be covered and include topics such as amateur sports participation, for-profit sports participation, tournament operations and sporting goods.
Sports managers are responsible for the overall management of a sports team or organisation. They may be responsible for administering contracts, developing marketing and sponsorship opportunities, organising player recruitment and training, and managing finances.Why is Sports Management planning important? ›
When the sports organization has a well-planned plan, its objectives are clear and are listed in it, it will then have mapped its risks and what needs to be done to achieve its goals.. Therefore, making decisions, based on knowledge, becomes much more efficient, and faster.What are the 4 types of management? ›
The four most common types of managers are top-level managers, middle managers, first-line managers, and team leaders.What are the 3 types of management? ›
There are three broad categories of management styles: Autocratic, democratic and laissez-faire. Within these categories, there are specific subtypes of management styles, each with its own pros and cons.What are 3 types of sports organizations? ›
The sport industry includes three organizational sectors: public, nonprofit, and commercial. These are important categories for the different types of organizations involved in sport and are central to the creation and production of sport products, services, programs, and facilities.What is future of sports management degree? ›
A Sports Management degree teaches students skills and concepts related to Management, Finance, Marketing, and Law related to the sports industry. Sports Management classes will help you learn how to overview the business side of a sports organisation with the use of the latest trends and technologies.Is sports management a good career? ›
Careers in Sports Management provide real opportunities to individuals to make an impact within the community, work with high profile athletes and parlay a passion into a prosperous career, something very few global industry sectors can offer to its workforce.How can sports management be improved? ›
- Education of Coaches. ...
- Provision and Improvement of Sport Facilities. ...
- Recruitment of participants. ...
- Organisation of Events. ...
- Nurturing of Volunteerism. ...
- Openness in Political and Administrative Structure. ...
- Knowledge Management. ...
- Development of self-funding programs.